The project
WestLotto is placing its bets on expanding its online and mobile channels in order to make its services available from anywhere, at any time. An important prerequisite for this is a consistent, uniform customer database. Until 2013 the company used two solutions — a central system allocated to known POS customers, and in parallel to this, an in|FOCUS database for customer data from mobile and online channels. Together with adesso, WestLotto discontinued the POS customer database and began using the in|FOCUS system as its single customer database. By doing so, the company established an important basis for its planned Website relaunch. The goal is to offer gamblers a modern user experience both online and on their mobile end devices. For every stage of the relaunch, the managers at WestLotto relied on the knowledge of adesso’s experts — from concept development, to technology selection and development, to the content management system.