adesso BLOG
25.03.2024 By Björn Becker
User-centred development of medical software: The key role of human-centered Design
When developing medical software, it is crucial that the software is not only functional, but also fulfils the specific needs of both healthcare professionals and patients. Why does user-centred design play such an important role here? How is it integrated and what benefits does it bring? In my blog post, I will give you an insight into how human-centred design makes an important contribution to improving standards in healthcare.
Read more20.03.2024 By Philipp Mader
The „Framework for Financial Data Access“ (FIDA)
Digitalisation is advancing in all areas of life and opening up new opportunities and challenges for consumers and companies. One particularly striking example is the "Framework for Financial Data Access" (FIDA), the framework proposed by the European Commission to simplify access to and use of financial data. In my blog post, I show what opportunities and challenges this presents for insurance companies.
Read more08.03.2024 By Olaf Neugebauer
Is the Internet of Things dead?
In recent years, the Internet of Things (IoT) has been on everyone's lips, promising to revolutionise the way we work and live in all industries. IoT devices, sensors and networks have been hailed as "the next big thing". But as with any technology trend that is heavily hyped, the question arises: is the Internet of Things dead? I answer this question in my blog post.
Read more05.03.2024 By Jan Laßmann
Personalisation in health insurance: How tailored offers are changing the customer journey
In an increasingly complex and individualised world of healthcare, the demand for personalised solutions in health insurance is growing. The introduction of customised offers not only has the potential to increase customer satisfaction but also to optimise the entire customer journey. In this blog post, I explore how these individualised approaches are changing the interaction between insurance companies and policyholders and what impact they could have on the future of healthcare.
Read moreThe digital transformation is fundamentally changing the energy sector. New technologies are not only optimising processes and business models but are also reshaping interaction with customers and enabling the development of sustainable energy sources. By using IT solutions, companies can increase their efficiency, improve customer service and make a contribution to climate protection. This blog post presents specific examples and applications that demonstrate the potential in the areas of digital utilities, customer centricity, platform transformation and new energy.
Read more16.02.2024 By Maximilian Hammes
GenAI and the energy industry - do they go together?
The emergence of Generative Artificial Intelligence (GenAI) has triggered a veritable hype in all sectors. The energy industry can also benefit from this. From automated document processing to grid optimisation - in my blog post, I show how GenAI can help master the challenges of the energy transition and digitalisation.
Read moreProcess management is a crucial tool in the changing world of health insurance companies. In this blog post, I provide an insight into the basics of process management and introduce the data-driven approach of process mining. Find out how process mining is shaping the future of statutory health insurance companies, from structured standardisation to improved collaboration and secure legal compliance.
Read more01.02.2024 By Emily Hossfeld
Product discovery – your path to creating a successful (medical) product
Many companies develop their products based solely on their own assumptions about the target groups. Ultimately, however, these fail because they offer no real benefits to their users. Focusing on the topic of digital health, I will explain how product discovery can be used to develop safe and successful applications that both offer people real added value and also meet the regulatory requirements in this blog post.
Read more11.01.2024 By Daniel Geldner
Customer engagement – ‘Hyper-personalisation’ in the insurance industry
Recurring marketing tasks in the insurance industry can be automated with the help of IT when marketing automation is leveraged. In addition to increasing efficiency and effectiveness, goals such as increasing customer loyalty and customer trust as well as improving personalised customer communication along the customer journey can be achieved. I will tell you why in this blog post.
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