adesso BLOG

Digitalisation is advancing in all areas of life and opening up new opportunities and challenges for consumers and companies. One particularly striking example is the "Framework for Financial Data Access" (FIDA), the framework proposed by the European Commission to simplify access to and use of financial data. In my blog post, I show what opportunities and challenges this presents for insurance companies.

In an increasingly complex and individualised world of healthcare, the demand for personalised solutions in health insurance is growing. The introduction of customised offers not only has the potential to increase customer satisfaction but also to optimise the entire customer journey. In this blog post, I explore how these individualised approaches are changing the interaction between insurance companies and policyholders and what impact they could have on the future of healthcare.

Microsoft has invested in OpenAI to gain access to ChatGPT, and the company is now integrating generative AI into tools such as Microsoft 365. These AI-based copilots improve productivity and efficiency, especially in regulated industries where you find many recurring tasks and large amounts of data. Copilots help optimise workflows as financial or claims management tools. My blog post will take a look at Microsoft Copilot for Microsoft 365, a tool that is used in the banking and insurance sector, as one example of an AI-supported assistant.

GenAI opens up great opportunities for insurance companies to generate value. Likewise, it is also becoming a key driver of their digital transformation. The rapidly evolving technology can be used to automate and speed up insurance processes and significantly improve the customer experience. From a financial perspective, insurers benefit from GenAI’s ability to more accurately assess risks.

Recurring marketing tasks in the insurance industry can be automated with the help of IT when marketing automation is leveraged. In addition to increasing efficiency and effectiveness, goals such as increasing customer loyalty and customer trust as well as improving personalised customer communication along the customer journey can be achieved. I will tell you why in this blog post.

The use of SaaS models offers the insurance industry many great advantages. Integrated compliance and security measures can also reduce the amount of work for insurers if IT security aspects are taken into account from the start every time a SaaS platform is developed. This blog post shows why identity and access management is the key to successful SaaS implementations.

In Germany, there are occupational pension funds that are responsible for the provision of retirement, disability and surviving dependants’ benefits for their members. Along with that, there are also voluntary pension funds, which generally offer their members attractive terms that allow them to make provisions for their retirement. These many tasks entail a lot of administrative work, especially if many of the accompanying activities have to be carried out manually. However, these challenges can be effectively overcome using suitable IT solutions. In this blog post, I will explain what pension funds are, what the accompanying challenges are and how they can deploy IT solutions to overcome them.

Employees have the right to request deferred compensation in order to fund their pension plan. The draft version of the 2024 Social Security Computation Regulation (Sozialversicherungs-Rechengrößenverordnung 2024) provides for a significant increase of the income threshold for the year 2024. What implications does this have for company pension schemes? What challenges do companies, employees, insurance companies and pension providers face? And how can they be overcome? I will answer these questions in my blog post.

The German government passed a bill to increase the pace of digitalisation in the health care system on 9 August 2023. The bill set outs the opt-out procedure for the electronic patient record and e-prescription (eRezept). In this blog post, I will describe the situation as it now stands along with the related challenges in this area.