adesso BLOG

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Industries

Who in the insurance industry hasn’t lost time trying to look up customer policies? A customer calls, provides their policy number and wants information about their policy. The person they’ve called searches for the policy in the system, for instance in a partner application, and can’t find it. This forces them to perform a time-consuming, potentially complicated search using the contract partner’s name. Once they find the policy, they then have to copy and paste the policy number into the inventory system. adesso’s Customer 360° solution makes this process a whole lot simpler. In my blog post, I will explain what this software component can do and what advantages it offers. And by the way, this solution is so flexible and adaptable that it can also be used in other industries.

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Industries

In my previous blog posts in this series, I described what the persona of a new customer might look like in five to ten years. In the most recent post, I then used this persona to derive the requirements of Generation Alpha for insurance providers. In this blog post, I will focus on the customer journey and explain why insurance providers should engage with Generation Alpha and the potential it holds.

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Digital Experience

The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.

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Industries

The impact of digital transformation is also being felt in the lottery industry. Covid-19 has placed companies in the sector under immense pressure, with many customers unable to purchase lottery tickets at sales outlets once the lockdown was imposed. In addition, not all providers allow legal online gaming yet. It is high time that the industry address key trends that influence the lives of its customers and, ultimately, its bottom line. This blog post outlines five trends that lottery companies must now be ready for.

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Digital Experience

Decision-makers in marketing need a promising solution portfolio to align their processes as closely as possible to the customer journey of their customers. To achieve this, internal and external systems should be able to ‘communicate’ smoothly in the background so that the customer takes away only one thing in the end: the perfect customer experience. In my blog post, I explain why interoperability is a factor for success and what role a digital experience platform plays.

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Digital Experience

Shopping is becoming an increasingly personalised process, which means it’s crucial that the experience is a seamless one, especially in the B2B sector. In my blog post, I will explain what you need to do to encourage your e-commerce customers to make positive purchasing decisions and how you as a provider can improve the experience you offer.

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Methodology

Is personalisation on the Internet a topic of the future? Actually, it’s already a major topic now and is set to become even more important in the future! In this blog post, I will describe how you can profit from AI-powered personal communication and set your business and its products and services apart from the competition.

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Methodology

User experience is the key to a satisfied customer. Unfortunately, providing a budget for this ‘key’ always seems to be too big a hurdle for managers who are interested in numbers. I would therefore like to present some UX KPIs (User Experience Key Performance Indicators) here that show, based on numbers, how UX can be measured and what these key figures reveal. This may convince more number fans to invest in UX in the future.

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Digital Experience

For many companies, digital marketing is an excellent way to reach their target groups. Making contact with potential customers is valuable. But how do you convert prospects into customers? With the help of a well-developed lead funnel! This has the specific objective of generating leads, that is, making contact with a potential customer and/or getting their contact information.

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