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Digital Experience

The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.

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Industries

The impact of digital transformation is also being felt in the lottery industry. Covid-19 has placed companies in the sector under immense pressure, with many customers unable to purchase lottery tickets at sales outlets once the lockdown was imposed. In addition, not all providers allow legal online gaming yet. It is high time that the industry address key trends that influence the lives of its customers and, ultimately, its bottom line. This blog post outlines five trends that lottery companies must now be ready for.

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Digital Experience

Decision-makers in marketing need a promising solution portfolio to align their processes as closely as possible to the customer journey of their customers. To achieve this, internal and external systems should be able to ‘communicate’ smoothly in the background so that the customer takes away only one thing in the end: the perfect customer experience. In my blog post, I explain why interoperability is a factor for success and what role a digital experience platform plays.

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Digital Experience

Shopping is becoming an increasingly personalised process, which means it’s crucial that the experience is a seamless one, especially in the B2B sector. In my blog post, I will explain what you need to do to encourage your e-commerce customers to make positive purchasing decisions and how you as a provider can improve the experience you offer.

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Methodology

Is personalisation on the Internet a topic of the future? Actually, it’s already a major topic now and is set to become even more important in the future! In this blog post, I will describe how you can profit from AI-powered personal communication and set your business and its products and services apart from the competition.

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Methodology

User experience is the key to a satisfied customer. Unfortunately, providing a budget for this ‘key’ always seems to be too big a hurdle for managers who are interested in numbers. I would therefore like to present some UX KPIs (User Experience Key Performance Indicators) here that show, based on numbers, how UX can be measured and what these key figures reveal. This may convince more number fans to invest in UX in the future.

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Digital Experience

For many companies, digital marketing is an excellent way to reach their target groups. Making contact with potential customers is valuable. But how do you convert prospects into customers? With the help of a well-developed lead funnel! This has the specific objective of generating leads, that is, making contact with a potential customer and/or getting their contact information.

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Digital Experience

e-commerce in 2021 should feel easy and smart and not make customers want to abandon their shopping baskets as a result of pointless media disruptions and regulations. In this blog post, I explain the advantages of a digital experience platform and why companies need to impress their customers with seamless customer experiences.

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Digital Experience

Today, marketers need to rethink their organisational models and embrace new technologies to create differentiated customer interactions optimised for digital channels. In our blog post, you will learn the ten most important reasons why the use of a marketing automation solution ensures the success of digital marketing.

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