adesso BLOG

The energy sector is in a constant state of cultural change. The driving force behind this change is the digital transformation of the entire energy market from power generation to billing, which also encompasses the megatrend of e-mobility. In addition, customers now expect a comprehensive customer experience across all touchpoints. Self-service portals are one way to deliver the seamless, end-to-end support they demand.

Do you remember when we did not have navigation devices? We would chart the route on a map or an atlas, but did not always end up where we wanted to go. Thankfully we now have services such as Google Maps. In most cases, we are shown many different route options, since there are many ways to reach your destination. This is the same case with websites. In this blog post, I would like to show you what different types of site navigation there are and what things you need to consider to ensure that your customers do not end up on another site.

For many multi-brand corporations, the problem of a fragmented digital ecosystem is one that develops over time. Not only does the number of digital touchpoints and end devices constantly increase, but the number of technical and regulatory requirements rises, too. In my blog post, I will show you how companies can counter this problem and this challenge with the help of an example from a project.

Digital identities can continue to exist for a long time after they were created. This also applies to a much wider range of personal information available in digital form. Once the data has been collected, it is there forever. Further action is needed to delete the information, and in some cases, not all of it can be removed. In my blog post, I’ll explain what a digital footprint is, how and where you leave one and what you can do to maintain control over your life online.

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

A relaunch should make a website better, more modern and more successful. If you factor search engine optimisation (SEO) into your relaunch, you can ensure that it is a major success. In my blog post, I’ll take a look at the most important things you need to seize the opportunity to improve and prevent your website from becoming invisible.

Decision-makers in marketing need a promising solution portfolio to align their processes as closely as possible to the customer journey of their customers. To achieve this, internal and external systems should be able to ‘communicate’ smoothly in the background so that the customer takes away only one thing in the end: the perfect customer experience. In my blog post, I explain why interoperability is a factor for success and what role a digital experience platform plays.

Colours have significant meaning in our lives and trigger feelings and emotions in us, making them a key factor when designing the user experience. The choice of colour can also influence the behaviour and decisions of users. In my blog post, I explain the role of colour contrasts, certain symbols and the visual hierarchies.