The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.

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Colours have significant meaning in our lives and trigger feelings and emotions in us, making them a key factor when designing the user experience. The choice of colour can also influence the behaviour and decisions of users. In my blog post, I explain the role of colour contrasts, certain symbols and the visual hierarchies.

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