adesso BLOG

In this blog post, I would like to explore several basic approaches for tagging assets, whether in a digital asset management system (DAM) or in other systems where data and assets are stored.

We often only notice whether something is accessible or not when we encounter hurdles ourselves. This means that the majority of the population does not even notice that the Internet also has its pitfalls. Making a website accessible not only benefits those in the population with impairments – it can also provide SEO benefits, too. In this blog post, you will find out what accessibility on the Internet means and what legislation has already been passed.

Having learned about the importance of digital asset management systems, the tasks they perform and the benefits they bring in the first two blog posts in this series, I would now like to use this third blog post to explain how to assess companies on how efficiently they manage their media.

The metaverse has been made possible thanks to the ever-growing role digitalisation plays in our lives. It allows lotteries to start the necessary process of attracting younger customers through the use of AI by activating previously unknown emotions and through personalised customer contact. We explain what this looks like in detail in our blog post.

The first part of my blog explains what a digital asset management system is, what makes it special and what basic tasks it performs. Introducing such a system in a company results in various advantages. I will describe the most important of these benefits in detail in this blog post.

This two-part blog post explains what a digital asset management system is and how companies stand to benefit from a digital asset management system. The first part of my blog explains what a digital asset management system is, what makes it special and what basic tasks it performs.

The latest adesso Customer Experience Study (CX Study) reveals that the topic of professional customer centricity has finally caught on in most companies. But it’s not just about presentation, user guidance or a personalised approach. In my blog post, I’ll show you five tactics for significantly improving the editing process in a digital experience platform.

How do I identify my customers’ individual needs? In the age of online shopping, it’s becoming increasingly difficult to communicate with customers in a way that speaks to them and focuses on their personal interests. This blog post discusses why it’s important to create customised content and how unified customer profiles (UCPs) contribute to one-to-one customer communication.