adesso BLOG
14.08.2023 By Mia Rauchschindel
How to use psychological triggers and consumer buying behaviour for your next advertising campaign
Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.
Read more19.07.2023 By Leane Dikmen
Personalised at scale – creating new customer experiences with artificial intelligence
Personalised customer experiences have become a must for businesses and artificial intelligence (AI) can help them reach a whole new level. By customising their customer approach, implementing efficient support solutions and developing targeted marketing strategies, companies can use AI to redesign and improve their customer interactions.
Read more18.07.2023 By Sarah Maulbetsch
E-mail campaign management with marketing automation
When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way
Read more14.07.2023 By Katharina Görgen
Apple Search Ads vs. Google Ads App campaigns – best practices
Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.
Read more29.03.2023 By Julian Bornkopp
Accessibility on the Internet/on the PC – a personal report
I want to use this blog post to tell you about the hurdles I encounter when using PCs as well as the Internet from the perspective of a person with a quite pronounced visual impairment. I want to use this blog post to draw attention to issues that people with better eyes do not perceive, or perceive only to a limited extent. However, there are tools that can make everyday life much easier. I will also give them a brief mention here.
Read more25.11.2022 By Axel Ziegler
#4 – Image tagging and image taxonomy
In this blog post, I would like to explore several basic approaches for tagging assets, whether in a digital asset management system (DAM) or in other systems where data and assets are stored.
Read moreWe often only notice whether something is accessible or not when we encounter hurdles ourselves. This means that the majority of the population does not even notice that the Internet also has its pitfalls. Making a website accessible not only benefits those in the population with impairments – it can also provide SEO benefits, too. In this blog post, you will find out what accessibility on the Internet means and what legislation has already been passed.
Read more09.11.2022 By Axel Ziegler
#3 – DAM Maturity Model
Having learned about the importance of digital asset management systems, the tasks they perform and the benefits they bring in the first two blog posts in this series, I would now like to use this third blog post to explain how to assess companies on how efficiently they manage their media.
Read more14.09.2022 By Lukas Böning and Jean-Pierre Dettmer
The metaverse as an opportunity to digitalise the lottery experience
The metaverse has been made possible thanks to the ever-growing role digitalisation plays in our lives. It allows lotteries to start the necessary process of attracting younger customers through the use of AI by activating previously unknown emotions and through personalised customer contact. We explain what this looks like in detail in our blog post.
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