adesso BLOG

Key performance indicators (KPIs) are being increasingly used as a control and steering instrument in companies and in projects. Managers also require them to be met. But what are they and what are they for? And what are the challenges and success factors in defining and calculating key performance indicators? I will explain them in my blog post.

User experience is the key to a satisfied customer. Unfortunately, providing a budget for this ‘key’ always seems to be too big a hurdle for managers who are interested in numbers. I would therefore like to present some UX KPIs (User Experience Key Performance Indicators) here that show, based on numbers, how UX can be measured and what these key figures reveal. This may convince more number fans to invest in UX in the future.