adesso BLOG

What is Generation Z’s attitude toward playing the lottery? In this blog post, you will learn why young people are more sceptical than previous generations and how the lottery industry is trying to win their attention.

The metaverse has been made possible thanks to the ever-growing role digitalisation plays in our lives. It allows lotteries to start the necessary process of attracting younger customers through the use of AI by activating previously unknown emotions and through personalised customer contact. We explain what this looks like in detail in our blog post.

The impact of digital transformation is also being felt in the lottery industry. Covid-19 has placed companies in the sector under immense pressure, with many customers unable to purchase lottery tickets at sales outlets once the lockdown was imposed. In addition, not all providers allow legal online gaming yet. It is high time that the industry address key trends that influence the lives of its customers and, ultimately, its bottom line. This blog post outlines five trends that lottery companies must now be ready for.