adesso BLOG

Shopping patterns changed a lot during the Covid-19 pandemic. Due to the lockdowns and temporary closure of brick-and-mortar shops, consumers’ focus has shifted to the digital world. Composable commerce now delivers a new approach to digital commerce. But what is the common definition of ‘composable commerce’? And why should companies opt for composable commerce? I will answer these questions in my blog post.

For years, or even decades, every facet of e-commerce has been discussed long and wide. But recently, the term ‘digital commerce’ or ‘d-commerce’ has been creeping into the conversation. Is this just a new, digitally inspired name for an old concept? Or should we take a closer look at the definition of digital commerce? Where do these types of commerce differ and how are they similar? And how do be benefit from this knowledge going forward? To answer these questions, let’s take a little dive into the world of e-commerce and d-commerce.

Content-as-a-Service (CaaS) has always aimed to make content available anywhere and in any format required. In theory, this sounds promising and useful. But how important is CaaS for today’s omnichannel marketing? Who benefits from CaaS, and what are the demands on the IT infrastructure? I will answer these questions in my blog post.

What lies behind ‘best-of-breed’ is a philosophy that aims to find and integrate the best possible solutions for every area of software application within a company. In my blog post, I’ll explain exactly what this is all about and introduce you to the benefits of the best-of-breed strategy.

The latest adesso Customer Experience Study (CX Study) reveals that the topic of professional customer centricity has finally caught on in most companies. But it’s not just about presentation, user guidance or a personalised approach. In my blog post, I’ll show you five tactics for significantly improving the editing process in a digital experience platform.

How do I identify my customers’ individual needs? In the age of online shopping, it’s becoming increasingly difficult to communicate with customers in a way that speaks to them and focuses on their personal interests. This blog post discusses why it’s important to create customised content and how unified customer profiles (UCPs) contribute to one-to-one customer communication.

Almost every corporate strategy claims that sustainability plays a key role in it. These statements often refer to raw materials, supply chains and production processes. The marketing world, on the other hand, is very fond of talking about sustainability, but usually lacks real concepts it can apply to itself.

B2B portals are the ideal place to interact with customers, suppliers and partners. This is because in the current market environment, comprehensive and well-thought-out customer service has long since become a differentiating competitive factor. But what makes a good B2B portal? What should you pay attention to in practice? In this blog post, I will answer these questions and give you some tips.

The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.