adesso BLOG

B2B portals are the ideal place to interact with customers, suppliers and partners. This is because in the current market environment, comprehensive and well-thought-out customer service has long since become a differentiating competitive factor. But what makes a good B2B portal? What should you pay attention to in practice? In this blog post, I will answer these questions and give you some tips.

Companies employ staff in different roles, which means they have different areas of responsibility. These employees often possess above-average specialist knowledge in a subject area or special skills. But this knowledge is often – consciously or unconsciously – not shared. This creates an environment in which the conditions do not promote the growth of knowledge and prevent it from being used in a targeted way to advance the company and to offer real added value to (potential) customers. How can a company promote knowledge sharing through a community of practice and benefit (potential) customers and interested parties? I will explain how in this blog post using the example of the community of practice for the topic of company pension schemes.

The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.

Customers deserve professional service. Good service goes hand in hand with sales. They both draw on the same data from the same sources and round it all off to create a customer experience that is second to none. SAP Service Cloud is just the right solution to deliver flawless customer service. In my blog post, I’ll describe the benefits and added value that SAP Service Cloud can offer companies.

Marketing automation solutions have long since proven to be successful for many companies. Used correctly, marketing automation is the perfect tool to identify leads and rank them based on user behaviour and past actions. Read our blog post to find out how this works, what advantages marketing automation offers and what you should watch out for.

Often, there is no consensus on how exactly a lead is defined and who follows it up and when. But this is precisely what is important for companies that are looking to introduce professional lead management. In my blog post, I introduce you to the key terms used in the lead management process and show you when leads should ideally be handed over from Marketing to Sales.

Decision-makers in marketing need a promising solution portfolio to align their processes as closely as possible to the customer journey of their customers. To achieve this, internal and external systems should be able to ‘communicate’ smoothly in the background so that the customer takes away only one thing in the end: the perfect customer experience. In my blog post, I explain why interoperability is a factor for success and what role a digital experience platform plays.

Is personalisation on the Internet a topic of the future? Actually, it’s already a major topic now and is set to become even more important in the future! In this blog post, I will describe how you can profit from AI-powered personal communication and set your business and its products and services apart from the competition.

e-commerce in 2021 should feel easy and smart and not make customers want to abandon their shopping baskets as a result of pointless media disruptions and regulations. In this blog post, I explain the advantages of a digital experience platform and why companies need to impress their customers with seamless customer experiences.