KAEFER Industrie GmbH is one of the market leaders in the field of heat, cold, sound and fire protection. It is a subsidiary of the internationally operating company KAEFER Isoliertechnik GmbH & Co. KG based in Bremen. Worldwide, more than 28,000 employees in more than 40 countries contribute to the success of the KAEFER Group.
Industrial facilities of all types and sizes represent a daily challenge for KAEFER, but they are mastered with competence, know-how, execution quality and deadline. Action is determined by efficient and responsible handling of resources with the best possible economic efficiency.
In order to meet these goals in the future, KAEFER intended to promote the digitisation of customer relationships accordingly. adesso was commissioned with the implementation of Microsoft Dynamics CRM in order to underline sales and marketing work. In doing so, adesso took over all consulting and development services from business consulting to IT management.
With the introduction of the CRM system, the marketing and sales staff now have the opportunity to actively shape the entire customer relationship. In addition to the implementation of CRM, existing applications were successfully transferred to the new solution. In addition, the users were sensitised in practice-oriented training courses by adesso employees for the new CRM system.