Digitalisation doesn’t just pose challenges to the retail sector – it also offers great opportunities: These range from addressing the customer in a personalised manner on the online store, to conducting transactions in-store or on the online store, right through to different online and offline sales channels that are harmonised with one another. Companies need to make the most of these opportunities to retain customers in the long term and remain competitive.
Increase the likelihood that you will retain your customers with personalised offers and a seamless transition between online and offline shopping.
Real-time targeting facilitates the development of relevant clusters and gaining new insights into customer behaviour.
‘Sales Assist’ provides all the relevant information about your customers – such as suitable products, services and order histories – at a glance.
Learn how an AI appeals to each customer like an acquaintance
The store overview combines internal and external data about your store or market so that your store management gains a holistic overview and has action recommendations for optimising store operations.
The full-featured, interactive chat option facilitates interaction in defined content fields between humans and IT systems using natural language.
Using interactive monitors and virtual reality will allow your employees to access personalised, additional customer information during their sales pitch.