adesso BLOG

Learn how to effectively use paid ads in your Instagram competition campaign to increase your brand exposure. Gain valuable insights into how to use paid ads to reach the right audience, find the best time for your campaign and choose the best prizes.

Sooner or later, AI models will also be more successful in B2B than manually created and optimised campaigns. But it will be important to feed the AI well and prepare it for its task. In my blog post, I will explain whether AI-based campaign models in social advertising make B2B as easy as B2C or not.

Employer attractiveness is playing an increasingly important role in the battle for the best talents. Apathetically listing your company’s benefits is no longer a sufficient means of making yourself stand out. The goal is to reach out to new talents before they begin searching for a specific job. This blog post will explain how social media can help with recruiting.

In order to focus on the needs of customers and remain competitive over the long term, insurance brokers should look into the use of different communication channels, including validation. In my blog post, I’ll be explaining why this is necessary and how we can support them here.

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

You would think that by now companies would’ve become familiar with social media and use it as a matter of course. However, there are some things that are still being done wrong or neglected, even by long-established players. In my blog post, I’d like to point out the most common mistakes that I encounter time and again when analysing companies’ social media.