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Customer Relationship Management

Understand customers at a glance

If you are interested in bosting your sales and marketing activities, you need to rely on a sophisticated Customer Relationship Management system. This system needs to let you control campaigns with a great degree of precision and evaluate your success, regardless of whether you would like to address new customers or engage with existing ones. We work together to develop a system that suits you perfectly.


A well thought out customer relationship management strategy is key to ensuring the success of your sales and marketing activities. There is an art to maintaining a comprehensive overview of individual customers as well as larger customer groups. A reliable, consistent database makes this possible. You need to use it as a basis for shaping CRM processes, planning campaigns and managing interactions with your customers.

Many lotteries are not able to do this, though, since they lack a standardised database with consistent high quality. Meanwhile, the strict regulations for the gambling market – which are put into place to protect minors and prevent gaming addiction – place very high demands on lottery companies, especially in terms of CRM systems and campaign management.

A system tailored to you

Our industry and CRM experts are well versed in lotteries and the technologies they require. We work together with you to identify implement a CRM strategy that runs smoothly. Whether you are interested in addressing customers with individual content, better evaluating visitor data for your website or setting up automatic campaign reporting, we support you from initial planning through to day-to-day use.

This includes:

  • Planning, designing and carrying out a CRM potential analysis
  • Analysing the relevant processes and creating a target design
  • Deriving requirements from the target design
  • Comparing and selecting CRM software
  • Creating an implementation concept
  • Supporting you with the design, pilot and integration
  • Supporting you with implementation and rollout


Do you have any questions about our services for lottery companies? Would you like a personal consultation? Write to us! We will be in touch with you shortly.

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