adesso BLOG

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Digital Experience

The first part of my blog explains what a digital asset management system is, what makes it special and what basic tasks it performs. Introducing such a system in a company results in various advantages. I will describe the most important of these benefits in detail in this blog post.

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Digital Experience

For many multi-brand corporations, the problem of a fragmented digital ecosystem is one that develops over time. Not only does the number of digital touchpoints and end devices constantly increase, but the number of technical and regulatory requirements rises, too. In my blog post, I will show you how companies can counter this problem and this challenge with the help of an example from a project.

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Digital Experience

21.06.2022 By René El Fatuaki

Unified commerce – the future of commerce

Picture René El Fatuaki

Unified commerce combines e-commerce, order management, customer relationship management, point of sale and much more on one platform. Due to the broad scope of the topic, my blog post will primarily focus on the central role played by the customer data platform and explain how order management can be optimised through unified commerce.

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Digital Experience

Shopping patterns changed a lot during the Covid-19 pandemic. Due to the lockdowns and temporary closure of brick-and-mortar shops, consumers’ focus has shifted to the digital world. Composable commerce now delivers a new approach to digital commerce. But what is the common definition of ‘composable commerce’? And why should companies opt for composable commerce? I will answer these questions in my blog post.

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Digital Experience

For years, or even decades, every facet of e-commerce has been discussed long and wide. But recently, the term ‘digital commerce’ or ‘d-commerce’ has been creeping into the conversation. Is this just a new, digitally inspired name for an old concept? Or should we take a closer look at the definition of digital commerce? Where do these types of commerce differ and how are they similar? And how do be benefit from this knowledge going forward? To answer these questions, let’s take a little dive into the world of e-commerce and d-commerce.

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Digital Experience

Content-as-a-Service (CaaS) has always aimed to make content available anywhere and in any format required. In theory, this sounds promising and useful. But how important is CaaS for today’s omnichannel marketing? Who benefits from CaaS, and what are the demands on the IT infrastructure? I will answer these questions in my blog post.

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Digital Experience

What lies behind ‘best-of-breed’ is a philosophy that aims to find and integrate the best possible solutions for every area of software application within a company. In my blog post, I’ll explain exactly what this is all about and introduce you to the benefits of the best-of-breed strategy.

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Digital Experience

The latest adesso Customer Experience Study (CX Study) reveals that the topic of professional customer centricity has finally caught on in most companies. But it’s not just about presentation, user guidance or a personalised approach. In my blog post, I’ll show you five tactics for significantly improving the editing process in a digital experience platform.

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Digital Experience

How do I identify my customers’ individual needs? In the age of online shopping, it’s becoming increasingly difficult to communicate with customers in a way that speaks to them and focuses on their personal interests. This blog post discusses why it’s important to create customised content and how unified customer profiles (UCPs) contribute to one-to-one customer communication.

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