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Digital Experience

What lies behind ‘best-of-breed’ is a philosophy that aims to find and integrate the best possible solutions for every area of software application within a company. In my blog post, I’ll explain exactly what this is all about and introduce you to the benefits of the best-of-breed strategy.

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Digital Experience

The latest adesso Customer Experience Study (CX Study) reveals that the topic of professional customer centricity has finally caught on in most companies. But it’s not just about presentation, user guidance or a personalised approach. In my blog post, I’ll show you five tactics for significantly improving the editing process in a digital experience platform.

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Digital Experience

How do I identify my customers’ individual needs? In the age of online shopping, it’s becoming increasingly difficult to communicate with customers in a way that speaks to them and focuses on their personal interests. This blog post discusses why it’s important to create customised content and how unified customer profiles (UCPs) contribute to one-to-one customer communication.

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Digital Experience

Almost every corporate strategy claims that sustainability plays a key role in it. These statements often refer to raw materials, supply chains and production processes. The marketing world, on the other hand, is very fond of talking about sustainability, but usually lacks real concepts it can apply to itself.

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Digital Experience

The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.

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Digital Experience

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

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Digital Experience

A relaunch should make a website better, more modern and more successful. If you factor search engine optimisation (SEO) into your relaunch, you can ensure that it is a major success. In my blog post, I’ll take a look at the most important things you need to seize the opportunity to improve and prevent your website from becoming invisible.

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Digital Experience

Marketing automation solutions have long since proven to be successful for many companies. Used correctly, marketing automation is the perfect tool to identify leads and rank them based on user behaviour and past actions. Read our blog post to find out how this works, what advantages marketing automation offers and what you should watch out for.

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Digital Experience

Often, there is no consensus on how exactly a lead is defined and who follows it up and when. But this is precisely what is important for companies that are looking to introduce professional lead management. In my blog post, I introduce you to the key terms used in the lead management process and show you when leads should ideally be handed over from Marketing to Sales.

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