adesso BLOG

Anyone involved in content marketing should also be concerned with the subject of personalisation. Powerful digital experience platforms (DXP) offer cloud and AI-based personalisation services to deliver the best experience for every customer. I explain in my blog post what you should pay attention to in terms of personalisation and the benefits of using a DXP.

To deliver outstanding digital experiences, you need to keep several factors in mind. These include content, personalisation, e-commerce and interoperability. This blog series explains what is meant by this and how you can take these factors into account and use them to support you on a technical level. Let’s start with the content.