adesso BLOG

Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

Personalised customer experiences have become a must for businesses and artificial intelligence (AI) can help them reach a whole new level. By customising their customer approach, implementing efficient support solutions and developing targeted marketing strategies, companies can use AI to redesign and improve their customer interactions.

When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way

Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.

I want to use this blog post to tell you about the hurdles I encounter when using PCs as well as the Internet from the perspective of a person with a quite pronounced visual impairment. I want to use this blog post to draw attention to issues that people with better eyes do not perceive, or perceive only to a limited extent. However, there are tools that can make everyday life much easier. I will also give them a brief mention here.

In this blog post, I would like to explore several basic approaches for tagging assets, whether in a digital asset management system (DAM) or in other systems where data and assets are stored.

We often only notice whether something is accessible or not when we encounter hurdles ourselves. This means that the majority of the population does not even notice that the Internet also has its pitfalls. Making a website accessible not only benefits those in the population with impairments – it can also provide SEO benefits, too. In this blog post, you will find out what accessibility on the Internet means and what legislation has already been passed.

Having learned about the importance of digital asset management systems, the tasks they perform and the benefits they bring in the first two blog posts in this series, I would now like to use this third blog post to explain how to assess companies on how efficiently they manage their media.

The metaverse has been made possible thanks to the ever-growing role digitalisation plays in our lives. It allows lotteries to start the necessary process of attracting younger customers through the use of AI by activating previously unknown emotions and through personalised customer contact. We explain what this looks like in detail in our blog post.