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adesso BLOG

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Industries

05.10.2022 By Georg Benhöfer, Lars Zimmermann and Stephen Lorenzen

Warm socks campaign – German federal government prescribes short-term energy-saving measures

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One solution to mitigate the energy crisis in Germany is its Ordinance on Securing the Energy Supply via Measures Effective in the Short Term (Verordnung über kurzfristige Energieeinsparmaßnahmen, EnSikuMaV). The purpose of the ordinance is to implement short-term energy-saving measures, particularly in residential and non-residential buildings. These regulations affect public enterprises, the energy, real estate and tourism industries as well as trade. We will explain the specifics of what this entails in our blog post.

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Digital Experience

Finding and retaining new customers can be a real challenge for many companies, especially in today’s digital world. The Internet offers near limitless options. Because of this, companies often find it difficult to market their products and services at the right time and place. Acquiring new customers is one of the main goals of every company, because they are needed to ensure the company can continue to grow. This blog post describes how companies can successfully generate leads using marketing automation.

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Inside adesso

Meeting times are often perceived as too long and burdensome. A phenomenon that seems to be exacerbated by remote working. But does this really mean that we spend too much time in meetings? In my blog post, I would like to share my thoughts with you.

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Digital Experience

There is probably not a marketer out there who has not had to deal with content and commerce – or as it is often referred to, content-driven commerce. Omnichannel commerce is understood to mean being present on every channel – but wait: how is this different to unified commerce? Do you still know what all the different terms mean in the world of digital commerce? I would like to use this blog post to break down the different types of commerce...

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AI

29.09.2022 By Lilian Do Khac

Trustworthy AI – user-centred requirements

Picture Lilian Do Khac

The introduction of artificial intelligence (AI) at a company can lead to increased complexity as well as the greater potential

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Methodology

In the IT space, sustainability sometimes has negative connotations. It is associated with higher costs and lower performance without any immediate returns. However, sustainable digital solutions have the potential to set your company apart from its competitors on the marketplace, open up new fields of business and help preserve the foundation of life and business for us all. You will find out why every company should look into green tech in my blog post.

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Inside adesso

26.09.2022 By Vivien Emily Schiller

Nursing and work

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Nursing is a highly sensitive topic that is also a very personal matter. It can mean a lot of planning to make it compatible with your job. This personal report is not meant to give advice on nursing or its alternatives or when the best time is to return to work. What I am looking to do is show how you can work and continue to nurse if you want to do both.

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Methodology

Data strategy is different for every company, but usually challenges we face are similar. To better illustrate these challenges and data strategy as a solution let’s use a container logistics analogue.

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AI

23.09.2022 By Marc Mezger

A brief introduction to explainable AI

Picture Marc Mezger

In my blog post, I will be exploring the topic of explainable AI in more detail and demonstrating why this technology will be critical for the acceptance of machine and deep learning applications and to the future as well.

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