adesso BLOG

Today, marketers need to rethink their organisational models and embrace new technologies to create differentiated customer interactions optimised for digital channels. In our blog post, you will learn the ten most important reasons why the use of a marketing automation solution ensures the success of digital marketing.

Anyone involved in content marketing should also be concerned with the subject of personalisation. Powerful digital experience platforms (DXP) offer cloud and AI-based personalisation services to deliver the best experience for every customer. I explain in my blog post what you should pay attention to in terms of personalisation and the benefits of using a DXP.

To deliver outstanding digital experiences, you need to keep several factors in mind. These include content, personalisation, e-commerce and interoperability. This blog series explains what is meant by this and how you can take these factors into account and use them to support you on a technical level. Let’s start with the content.

In this blog post, I want to show you the ways a CRM system can support a reinsurer (assignee). You will also learn how this type of system helps to maintain an overview in new policy underwriting and during the policy renewal phase with the primary insurer (assignor).