adesso BLOG

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

Digitalisation is on everyone’s lips. Everyone is talking about it. My perception, however, is that we usually talk about digitalisation in far too abstract a way and forget what is happening at a more concrete level. The ideas of digital material from the field of digital design offer a nice alternative way to talk about digitalisation.

When it comes to digital progress, we repeatedly criticise the status quo of digital infrastructure and tools in companies in Germany. But if we only ever talk about the technical side, we fall into one of the biggest traps of digitalisation: digital transformation is not achieved by simply updating hardware and software, but above all by changing the way people think.

Since 2016, utility companies in Germany have been obliged to digitalise their metering operations by the German Metering Point Operation Act (Messstellenbetriebsgesetz). Up to now, this has primarily focused on the electricity sector, but that is about to change with the draft bill for the Regulation on the Amendment of the German Heating Costs Ordinance (Verordnung über die Änderung der Heizkostenverordnung), which will also focus on submetering. In my blog post, I will explain everything you need to know about this topic.

Digitalisation and cross-hospital and cross-network working are of utmost importance in the hospital world. Above all, it is essential to comply with the requirements of the General Data Protection Regulation (GDPR). In this blog post, we explain how this can be achieved and describe the solutions we offer to support hospitals.

To ensure that AI initiatives don’t fall short of their objectives, insurance providers need to take a holistic approach that also includes people – both customers and employees. As I’ve mentioned in a few of my previous blog posts, there are quite a number of challenges involved in deploying AI-based systems. This blog post deals with the specifics of the approach and how it differs from traditional projects. I will not go into regulatory aspects in this post.

Shopping is becoming an increasingly personalised process, which means it’s crucial that the experience is a seamless one, especially in the B2B sector. In my blog post, I will explain what you need to do to encourage your e-commerce customers to make positive purchasing decisions and how you as a provider can improve the experience you offer.

Many companies are launching digitalisation projects right now, partly driven by the Covid-19 pandemic and partly by advances in technology. But where is the best place to get started? The digital maturity check is a great first step to uncovering the potential and new opportunities of digitalisation at a company and can serve as the starting point for new projects based on insights gained during the check. In my blog post, I will take a closer look at the digital maturity check.

As the father of a young daughter, new perspectives open up in terms of responsibility and the transmission of values. A balanced and varied diet provides the foundation for healthy development and the way in which food is handled serves as an important role model. In searching for clues about our food, we have become more aware of the issue of sustainability and the extent to which we waste food has become clearer. In the process, questions have arisen about the solutions with which digitalisation and artificial intelligence contribute to improving the food chain.